October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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78. Evaluate: What Is Measured Improves
You will be pleasantly surprised to learn that you have been automatically building a measurement and evaluation process into your marketing plan. Each step of the P•R•A•I•S•E Marketing Process has components that will help you evaluate the effectiveness of your plan as it is executed.
Purpose
Goals and objectives were defined in the first section of your marketing plan. Now that you have completed the marketing planning process, you need to revisit the goals to see if they are still relevant or if they need to be adjusted:
• Are the goals still relevant and realistic given what you have learned through your research and analysis?
• Have you established both short-term and long-term goals?
• Do you have ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.