October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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81. The Art and Science of Execution
The final part of this section will describe how you can create a culture of execution. The process will explain how to increase efficiency, effectiveness, and business results by aligning people, processes, and operations to your plan, which is the roadmap to successful business growth.
The word “execution” has generated a lot of buzz the past few years, but what does it really mean? The best description I have seen is from Larry Bossidy, chairman and former CEO of Honeywell, and international and vice chairman of GE. It can be found in the book he coauthored with Ram Charan, Execution: The Discipline of Getting Things Done:
Execution is a systematic process of rigorously discussing how’s and what’s, questioning, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.