October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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44. What Is Your Brand Worth?
The term “branding” was first associated with ranchers burning a mark on a steer so that one rancher could identify his steer from another. The idea of branding a product or service is really the same; you are burning your brand image in the minds of consumers. Building a strong brand image and personality demands that you understand the essence of your product or service and succinctly convey it to your target customer. Creating and communicating your company’s brand identity is critically important in a competitive and volatile marketplace.
The evidence of a strong brand is its Brand Equity. It is the total accumulated value or worth of a brand, which consists of the tangible and intangible assets that the brand ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.