October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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67. What We Know So Far: Surprising Statistics
Although social media adoption has grown exponentially, it’s still in its formative years. A few of the biggest questions on the mind of marketers and business owners are: How do I measure the value of social media? What are the best platforms I should use to reach my customers? Can I generate leads? How much time and money and how many resources should I invest in it?
We’ll be able to answer these questions much easier in a couple years, but what we can do right now is examine the trends shaping social media and social networking through 2014. We can also analyze results so far to see what areas are gaining the most momentum.
The Center for Marketing Research at the University of Massachusetts ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.