October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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55. The Long Tail
The distribution and sales channel of the Internet enables businesses to reach new niche markets by selling a large number of unique items in small quantities. The Long Tail describes a business model developed by Chris Anderson, editor of Wired magazine and author of The Long Tail: Why the Future of Business is Selling Less of More. A perfect example of this business concept is Amazon.com.
The average Barnes and Noble bookstore carries approximately 130,000 books. Store size limits the inventory of books that can be physically inventoried and sold, which essentially forces Barnes and Noble to carry a large inventory of the most popular books. On the other hand, Amazon is the largest bookseller, with two-thirds comprising “unpopular” ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.