October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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57. Sales Strategy and Plan
Several types of strategies have been discussed in this section and throughout this book. Now it’s time to roll up your sleeves and create your own strategies to drive business growth. Let’s start by developing a sales forecast. If you are creating a marketing plan for a new business and have not forecasted sales yet, you can create the forecast based on market demand and the marketing programs you will implement to drive demand. Established companies have a projected forecast that is based on prior year sales, new product and service introductions, market growth, and other factors.
Break down the sales forecast on a monthly or quarterly basis. This will provide everyone who is responsible for revenue and demand generation ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.