October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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Appendix. Marketing Plan Template
Cover Page: Insert your company logo and the time frame for the plan. Optional: Insert the date the plan was created and by whom.
Page Two: Executive Summary
This should be a one- to three-page summary written after everything else is complete. Include a definition of the plan, purpose, and audience.
I. Purpose
Company Purpose
• Mission
• Vision
• Values
Company Goals
• Summarize one- to three-year goals.
Situation Analysis
• Brief overview of company’s current situation (may include market and competitive factors, or reference to past performance)
• Key issues and business drivers
• Brief product and service description (if not stated already)
• SWOT Analysis
II. Research
Market Opportunity Analysis
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.