October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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41. A Framework and Process for Strategy Development
I have observed that marketers are often frustrated or perplexed by the lack of a process that describes how to develop strategy. On the following pages, you will learn a process that is both streamlined and explained with examples and case studies. Every business is unique, and therefore, many different variables must be considered when developing your own strategies—but the process will work for most businesses. A few adjustments will need to be made depending upon whether you are developing strategies for an existing business, or launching a new business. Here are a few guidelines:
New Businesses:
Begin by developing target market and positioning strategies that will drive all other strategies. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.