October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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9. Do What You Love and the Money Will Follow
If you own a small business, you don’t have to look far to find examples of companies that are integrating passion and purpose in their businesses. At first glance, Cru Vin Dogs appears to be an odd mash-up of products: wine and dog portraits. But a closer look reveals a thriving business fueled by the interests and passion of three owners.
Cru Vin Dogs is a business operated by husband and wife team, Jay and Mary Snellgrove, and partner Bill Foss. Jay is a gifted artist who draws meticulous portraits of dogs. A small number of prints are signed, numbered, and made available for sale in the gallery and wine store. Portraits can also be commissioned by loving pet owners.
The three partners combine ...
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