October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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6. How The Ritz-Carlton Creates and Sustains a High-Performance Culture
I would like to bring together the concepts of mission, vision, and values by illustrating an example of what I believe is perhaps the best example of how a company integrates mission, vision, and values into their culture on a daily basis (if you know of others, please write me and let me know, as I love hearing about creative, effective ideas on this subject). The Ritz Carlton has established seamless processes and rituals into daily business activities to enable employees the flexibility of delivering exceptional levels of service to customers.
It is far more difficult to deliver exceptional service to customers in a service business than it is in a product-based business ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.