October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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8. Improving Customer Service and Satisfaction
“Keeping in touch with the customer’s needs will become an ongoing fire service challenge. The ability to continually repackage the organization and how we deliver service will directly regulate our survival in a rapidly changing future. Those flexible souls who can continually redefine their jobs ahead of the change curve will grow and prosper. Those who can’t, sadly will become roadkill on the employment highway—members who staunchly maintain ‘they hired me to fight fire (only)’ will become ‘sail firefighters’—occupational roadkill that is run over and smushed so flat they can be recreationally sailed like a frisbee.”
Alan Brunacini, Fire ChiefCity of Phoenix Fire Department
Although the focus ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.