October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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61. Digital Base Camp: Create a Great Web Site
A Web site is ground zero for digital marketing. Although marketers have moved away from promoting their Web site home page like a billboard or brochure, it’s a digital base camp for linking to content, directing inquiries, posting comments, distributing marketing and sales material, and hosting microsite landing pages in an email campaign.
Customer engagement has changed the way people interact with a Web site. The homepage is often the place visitors engage on a blog, or they may visit the “workroom” of a site to custom design a product or submit product ideas. Web site home pages feature blogs prominently and many Web sites are now created on platforms designed for blogs (like WordPress and Typepad), ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.