October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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Part I. Social Media, Digital Media, and Personal Communication Tactics
Web 1.0 offered consumers the ability to access information and opened the door to ecommerce as users embraced the convenience and depth of products and services offered on the Internet. Consumers learned to trust making transactions online and for many people, this became their preferred way to browse, compare, and purchase products and services.
Web 2.0 evolved into a much more robust and interactive experience. The Internet facilitates a very effective and efficient way to communicate with customers, prospects, employees, channel partners, investors, and a variety of other stakeholders. For marketers, the Internet became an inbound and outbound sales channel, as well ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.