October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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73. Public Relations
Bill Gates once said, “If I had only a dollar, I would spend it on public relations.” Public Relations (PR) is an effective and inexpensive means of communicating and building credibility for your business, and it should be a part of every marketing plan. As both a distribution channel and a rich source of information, the Internet has changed the way we communicate and market products, people, and companies. It has been the driving force behind the significant transformation of the PR industry. Once an industry based on “who you know,” the process for PR was fairly formulistic. Now it is more complex in some ways (the number of online distribution sources and need for SEO-enabled releases), and in other ways, it has become ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.