October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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7. Communicating Effectively with Key Publics
“My experience, and the experience of the extraordinary team who led the Organ Donation Breakthrough Collaborative over the course of a two year period in 2003 through 2005, shows that it is possible to make a big difference on a major national challenge. We did it together. We did it with using communication principles that work. We did it with a modest federal investment of approximately $2 to $4 million annually. We did it fast.
Gandhi said that the key to change is ‘to be the change you want to see in the world.’ That pretty much sums up what we all did together.”
Dennis WagnerSocial Marketing Leader & DirectorOrgan Donation Breakthrough CollaborativeU.S. Department of Health and Human Services, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.