October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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10. Measurable Goals Drive Success
The goals in your marketing plan will describe very specific objectives you want to achieve as a result of implementing your marketing plan. The marketing plan goals should tie back to the overarching goals of the company to create alignment and momentum. Be as specific as possible when describing your goals so they are measurable. Follow a framework to create SMART goals, which are Specific and Measurable, Motivating, Achievable, Relevant, Trackable and Time-bound, as described below:
• Specific and Measurable: State your goals in a way they can be measured. Break big goals down into manageable chunks so you can define the steps to achieve big goals.
• Motivating: Describe goals that you want to achieve and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.