October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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Endnotes
Chapter 1
1. Tom Olivo, “Increasing Profits Through Mission, Vision, and Guiding Principles,” Success Profiles. www.successprofiles.com.
2. Ken Blanchard and Sheldon Bowles, Raving Fans (New York: William Morrow and Company, 1993).
3. Brian McCormick, “National Leader of the Month,” Leader Network.org, www.leadernetwork.org/ken_blanchard_april_07.htm.
4. Ibid.
5. Ibid.
Chapter 5
1. Donovan Robertson, “My Story 2.0,” Zappos 2008 Culture Book, page 469. ©2010 Zappos.com, Inc.
Chapter 6
1. Sandra Sucher and Stacy McMans, “The Ritz-Carlton Hotel Company,” Harvard Business Review, Volume 9-601-163 (2005), page 12.
2. Ibid.
Chapter 8
1. http://www.firmsofendearment.com.
2. Mike Taylor, “2008 CEO of the Year New Belgium’s Kim Jordan: Tapping ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.