October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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10. Forming Strategic Partnerships
“Social change is too important to be left to chance. Today in Jordan, a network of public and private agencies are working together to address water-related issues on a scale not previously considered possible—at a fraction of the cost. In January 2005, the Mansoura city park opened—the last of six in Jordan featuring a natural environment in the Middle East. One NGO donated land. Another designed the landscaping. A third designed the Interpretation Center. The private sector provided partial funding. An architect and engineer employed by the city will provide maintenance. The Ministry of Agriculture supplied plants. The Ministry of Water and Irrigation provided oversight, and USAID provided the funding. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.