The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know

What’s Your Why?

Without a doubt, starting a company is one of the hardest things that you’ll do in your life. In fact, most entrepreneurs looking back say that they wouldn’t do it again if they knew how hard the road would be. Getting a company off the ground takes years of discipline, dedication, faith, and follow through. There will be months (or years) of total uncertainty, causing you to doubt that you can even pull it off. If you want to succeed, you have to keep moving the ball forward. All entrepreneurs encounter this backbreaking resistance to one degree or another, and most quit on the five-yard line. To make sure you see it through, you better have one hell of a reason as to why you’re starting this business, and it needs to be more than just money. Perhaps you’re trying to make the world a better place. Or maybe it’s that the old way of doing things is too painful. Possibly you want to be in charge of your own destiny. Whatever your reason, you need to have an inspiring vision that will get you through the dark times and help you live by Rule #1.

What’s your why?

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