September 2013
Beginner
368 pages
5h 56m
English
book
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
by Jeff Scheinrock, Matt Richter-Sand
Content preview from The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Hold the Presses
One common startup marketing trap is the lure of the press. A feature in the New York Times or an appearance on Oprah is considered the holy grail of publicity. But there are a few things you should know about publicity before you run out to hire a public relations (PR) firm.
You don’t have any control over the messaging, and you’re stuck with the perception created by significant media coverage. Because of this, it makes sense to make sure that you’ve got the product and experience nailed before starting a major press push. Getting press too early will greatly reduce your ability to change and adapt.
The return on investment of PR campaigns is highly uncertain. Most good PR firms charge between $5,000 and $10,000 per month. Six months with a PR firm can be an investment of as much as $60,000. That’s a lot of money considering you don’t have any guarantees. Will people actually buy your product or sign up for your service because you were quoted in the New York Times?
For most startups, this uncertainty makes early PR more of a lottery than a sound business strategy. Don’t go to the press until you’re ready.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.