September 2013
Beginner
368 pages
5h 56m
English
book
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
by Jeff Scheinrock, Matt Richter-Sand
Content preview from The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3
Customers and Competition
In this chapter, you will explore two important fundamental components of a winning business model—the market (customers) and industry (competition). Your startup must be different in a way that’s important to your customers. Without meaningful differentiation, you’re forced to compete on price, which puts your startup on death row.
Here, you’ll learn how to use your competition to gain an advantage, how to break down a market, and why that’s so important for customer acquisition.
Most importantly, this chapter gives you the opportunity to step away from your idea and take a broad look at your proposed battlefield. As Warren Buffett famously said, “When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is usually the reputation of the business that remains intact.” No matter how good you are as an entrepreneur, it’s hard to succeed if you pick a shrinking market or a cutthroat industry. Avoid the most common pitfalls and learn how to identify promising opportunities with the strategies presented here.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.