Index
A
Advertising
Advisory board, forming
Age
Agile philosophy
business planning process
customer development
customers, conversations with
deciding what not to do
decision making, rapid
Entrepreneurial Method
failure, learning through
focusing
future, projecting into
highs and lows
ideas, sharing
plan, creating
problems, focusing on
prototype
reality, fear of
reason for starting business
resourcefulness
risk, containing
Rule #1
rules, breaking
success, requirements for
trials and tribulations
working life
Angel investors
Assumptions
B
Bootstrapping
Brand promise
Brochure, writing
Buffett, Warren
Business, building
catastrophes, surviving
competition, beating
customer experience
frugal vs. cheap
game-changing possibilities, exploring
independence from founder
mantra vs. mission statement
meetings
metrics
most pressing issues
networking
notes, keeping
optimism
overhead, delaying
preparing for the unexpected
reputation
shutting down
tipping point
Business model
Business planning process
C
Cash dynamics
Commitment
Competition. See Customers and competition
Competitive risk
Contracts
Copy, writing
Customer acquisition
strategy
Customer Acquisition Cost (CAC)
Customer development
Customer Lifetime Value (CLV)
Customers and competition
competition, reframing
competitive matrix, creating
competitors, learning from
customer benefits
differentiation
fast followers
feedback
focusing on core market segments
industry details, learning
industry experience
interviewing potential customers ...