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The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
book

The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know

by Jeff Scheinrock, Matt Richter-Sand
September 2013
Beginner
368 pages
5h 56m
English
Wiley
Content preview from The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know

 

Index

A

Advertising

Advisory board, forming

Age

Agile philosophy

business planning process
customer development
customers, conversations with
deciding what not to do
decision making, rapid
Entrepreneurial Method
failure, learning through
focusing
future, projecting into
highs and lows
ideas, sharing
plan, creating
problems, focusing on
prototype
reality, fear of
reason for starting business
resourcefulness
risk, containing
Rule #1
rules, breaking
success, requirements for
trials and tribulations
working life

Angel investors

Assumptions

B

Bootstrapping

Brand promise

Brochure, writing

Buffett, Warren

Business, building

catastrophes, surviving
competition, beating
customer experience
frugal vs. cheap
game-changing possibilities, exploring
independence from founder
mantra vs. mission statement
meetings
metrics
most pressing issues
networking
notes, keeping
optimism
overhead, delaying
preparing for the unexpected
reputation
shutting down
tipping point

Business model

Business planning process

C

Cash dynamics

Commitment

Competition. See Customers and competition

Competitive risk

Contracts

Copy, writing

Customer acquisition

strategy

Customer Acquisition Cost (CAC)

Customer development

Customer Lifetime Value (CLV)

Customers and competition

competition, reframing
competitive matrix, creating
competitors, learning from
customer benefits
differentiation
fast followers
feedback
focusing on core market segments
industry details, learning
industry experience
interviewing potential customers ...
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Publisher Resources

ISBN: 9781118744482Purchase book