September 2013
Beginner
368 pages
5h 56m
English
book
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
by Jeff Scheinrock, Matt Richter-Sand
Content preview from The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
How Can I Help You?
We all like talking about ourselves, and why not? But when you or your ads are selling to a customer, the focus needs to be on them, not you. Companies focus mistakenly on the features of their products, instead of the benefits gained from using them. The problem is that prospects don’t buy features or products, they buy benefits and solutions. Every product has to solve a problem.
Take all of your features and translate them into benefits for the customer. Then start your sales presentation by asking, “How can I help you?” Make the discussion about their problems and desires, not about you.
Focus on benefits, not features. If you’re selling information technology (IT) consulting services, don’t pitch a prospect about system integration, new applications, or your experience. Instead, talk about the money they’ll save, and how much more productive they’ll become. If you’re placing an ad for a new scooter, don’t brag about the engine size, the brake system, or the trunk. Instead, show how your scooter can save gas money, make them safer than other motorcycles, and make their commutes more convenient.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.