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The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
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The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know

by Jeff Scheinrock, Matt Richter-Sand
September 2013
Beginner
368 pages
5h 56m
English
Wiley
Content preview from The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know

Three Questions You Must Answer

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As you study the feasibility of your new venture, it’s easy to lose sight of the big picture. Fundamentally, starting and running a company is a straightforward proposition—you have to sell something to somebody. It’s a common mistake to overthink every detail of your startup, but the truth is that you have to ask—and answer—only three questions:

1. What are you going to sell?
2. To whom?
3. Why will they buy?

Answer these three questions comprehensively and you’ll understand what you need to know about your startup—details of the product or service, the size and characteristics of the market, your value proposition, how the competition stacks up, and so on. Ask these questions frequently to stay focused on what’s important.

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Publisher Resources

ISBN: 9781118744482Purchase book