September 2013
Beginner
368 pages
5h 56m
English
book
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
by Jeff Scheinrock, Matt Richter-Sand
Content preview from The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
WII.FM—Your Favorite Radio Station
WII.FM is everyone’s favorite radio station—What’s In It For Me? What you sell doesn’t matter. Potential customers could care less about the features of your product or service. They only care about how it benefits their lives. Your product is a solution, designed to solve a problem in their lives. As such, when it comes to your market, the main thing on your mind should be the benefits you give customers. Are you entertaining them? Giving them bragging rights? Making them more productive? To understand benefits, you have to understand the pain that you reduce or eliminate.
Because benefits are so important, be sure to include both features and benefits when you do a competitive analysis. By including benefits, you’ll get a much more insightful and actionable comparison. Obviously, different customer segments will have different priorities as to what benefits are most important to them, so a potential third dimension in your analysis would be the customer segment. From there, identify the segment that most values your differentiation—it often has the highest willingness to pay—and you’ve got your beachhead market.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.