September 2013
Beginner
368 pages
5h 56m
English
book
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
by Jeff Scheinrock, Matt Richter-Sand
Content preview from The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Break It Down
When looking at the feasibility of a new idea, you have to break down the market. Markets are usually sized in one of three ways: dollars, units, or customers. Total available market (TAM) is a great starting point, which is the total size of a market opportunity—customers multiplied by average sales price. Other than knowing that you build a substantial company, TAM is pretty much useless. Much more useful are the serviceable available market (SAM) and serviceable obtainable market (SOM) metrics. SAM shows how much of the market your product has the potential to reach, and SOM is the percentage of the SAM that you will land as customers, factoring in the competition.
Once you have a holistic view of the market, segment it into groups of distinct customers. There are hundreds of ways to segment a market, making this much more of an art than a science. Hopefully, your product is different than the competition, so it will appeal more to certain segments of the market. Pick your target market based on which segment sees the most value in your offering. Breaking down your market will guide many essential business-building activities, so take your time and get it right.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.