September 2013
Beginner
368 pages
5h 56m
English
book
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
by Jeff Scheinrock, Matt Richter-Sand
Content preview from The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Sell Wants, But Deliver Needs
Consumers buy on emotion. Women buy beauty products to look like the models in advertisements. Men buy fast, expensive sports cars because of how they think they’ll look driving them. While people buy on emotion, they also justify with reason. Purchases are usually rationalized after buying decisions have already been made. To sell successfully, you need to understand your customer’s mindset—both emotional and rational. First, ask what their emotional triggers are. What gets them motivated, and what scares them? Then think about how your product delivers long-term value.
Marketing that leads with emotion and justifies with reason drives sales. Emotions can be tricky because they are short-lived, so make sure that you deliver real value. The way to do this is to sell them what they want, and deliver what they need. If you’re marketing a fitness program, sell six-pack abs or a sexy beach body. These emotionally charged ads will get people to buy. But then deliver a comprehensive fitness program that delivers immediate value. Eventually customers will get a six-pack, but in the meantime they’re happy with the value of the program. Sell wants, but deliver needs.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.