September 2013
Beginner
368 pages
5h 56m
English
book
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
by Jeff Scheinrock, Matt Richter-Sand
Content preview from The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Differentiate or Die
A surefire way to fall on your face is to lack meaningful differentiation from the competition. A startup that tries to win market share by copying an already established brand is dead on arrival. If you’re creating a new market, differentiation is already built in, but if you’re competing in an existing market, then your product has to be unique in a very compelling way. Find a way to carve out a niche and appeal to the slice of the market that isn’t satisfied with current offerings. Your differentiation will help spark distributor interest, get attention in the stores, give the press a reason to talk about you, and ultimately generate sales.
If you aren’t different than the competition, the only way you can compete is on price. A startup competing on price is like a little leaguer going up to bat against Roger Clemens. Startups don’t have the cash reserves or economies of scale to win that fight. And the only way to avoid competing on price is to create differences between you and your competitors that buyers actually care about. Differentiation is essential to premium pricing, so identify meaningful points of differentiation and make sure they’re loud and clear.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.