The Ultimate LinkedIn Messaging Guide

CHAPTER 1MOTIVATION TO MESSAGE

If there is one thing that I have experienced consistently with messaging on LinkedIn during my time as a sales leader and over the last seven years training companies and sales teams across the world, it's that a lot of people are scared to send messages to other people.

Either that or they're simply not sending enough messages. I learned a big lesson very early in my sales career when I was knocking on people's doors, trying to sell TV services. Some days I would have to knock on over 100 doors to try and hit my target for the day. Now, most of those doors didn't answer, and out of those that did, a lot of them slammed the door in my face (some even swearing as they slammed it).

But there would always be at least one person that would answer, listen and then would express an interest. They actually needed the product I was selling, and I was able to help them.

This was where my love of sales was born and where my motivation grew to find people that I could help. What I realised was that there were always people out there who needed whatever product or service I was selling—my job was to find them.

When it comes to messaging, my mantra, and what I've taught salespeople all over the world, is:

“There are people out there who NEED and WANT what you sell. They're waiting for you to get in touch with them and show them how you can help them. It all starts with a message.”

“Each message to a prospect could be the message that leads you to your NEXT ...