March 2023
Beginner
304 pages
3h 47m
English
Content preview from The Ultimate LinkedIn Messaging Guide
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CHAPTER 24WHAT IF THEY DON'T REPLY?
No sales strategy works 100% of the time; most work at a relatively low conversion percentage. Cold calling tends to yield a 1–4% success rate, with the majority never turning into anything. With messaging on LinkedIn, you will get people that don't reply at all (if you've worked in sales for more than one day, you'll be used to this!).
So, what happens if they don't reply?
Let me share a quick story of where this really comes to life.
I was booked to deliver training with a company. Whilst doing some final preparation a week before, I noticed someone in my personal LinkedIn network share a post asking for a recommendation for the exact same product that the company I was due to train was selling.
I had a good relationship with the director, so I tagged them in the post, saying that I would personally recommend their company.
The week passed, and the day came when I travelled to deliver their 1‐Day LinkedIn Masterclass. As the team arrived at the training room, one of the delegates approached me and said they had seen the post where I tagged their director. They went on to say that they didn't believe their director had noticed or reacted to it, so they took the proactive approach to comment, connect and message the prospect themselves.
“That's brilliant!” I said. “What happened next?” I asked.
“Well, I'm just waiting for them to reply to my message,” they said…
I paused, looking slightly confused…
“I'm sorry, what? You're WAITING for them ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.