March 2023
Beginner
304 pages
3h 47m
English
Content preview from The Ultimate LinkedIn Messaging Guide
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CHAPTER 16THE TWO MOST IMPORTANT COMPONENTS
Whilst there are many things to consider when sending an audio voice note, such as research, personalisation, timing, etc., there are two components above all that are the most important.
Those are:
- TONE
- RELEVANCE
When people listen to an audio voice note, your tone impacts what they think of you and your message, and the relevance will determine whether they act as a result of your message.
TONE
If you're a cold caller and have had good cold calling training, you should be a master at tone! Nothing I say here is new or different apart from treating an audio voice note tone the same way you would a cold call or a voicemail.
When changing or choosing the tone of your voice, consider these key areas:
- Inflection: Changing the pitch of your voice can make your words more exciting, energetic, or sincere.
- Emphasis: Underlining certain words can help convey enthusiasm and importance.
- Pace: Speaking too quickly can make you sound nervous or stressed; speaking too slowly can make you sound disinterested or unprofessional.
The biggest tip I'll give is to either stand up when recording voice notes or sit up with your back straight to ensure your voice sounds clear. When you're facing the table or floor or reading a script, it can negatively impact your tone and how your message is received.
Personally, I like to walk around when I record audio voice notes, which is exactly what I used to do when I was a cold caller back in the day.
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.