March 2023
Beginner
304 pages
3h 47m
English
Content preview from The Ultimate LinkedIn Messaging Guide
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CHAPTER 8INMAIL VERSUS MESSAGE
For those of you who aren't sure of the difference between a LinkedIn InMail and a LinkedIn message, allow me to clarify it for you.
A LinkedIn message is a message you send to a direct connection on LinkedIn. Someone who you have connected with, they have accepted, and they are now a 1st‐degree connection.
A LinkedIn InMail is a message sent to someone that you are NOT connected with. You can only send these with LinkedIn Premium or LinkedIn Sales Navigator.
My recommendation has been and always will be to try and connect with a prospect first and then send them a LinkedIn message. The conversion and success rates are incredibly higher with LinkedIn messages compared to InMails.
THAT BEING SAID…
Some people won't accept your connection request. It doesn't matter how great your personal brand might be or your personalised connection request, some prospects and decision‐makers simply won't accept. In those instances, InMail is one of your only options and, when done right, can still prove to be very effective.
If you can, try to connect with your prospect or target customer first and then send a LinkedIn message. If after 7–14 days they haven't accepted your connection request, then look at utilising InMail instead.
If you are a Sales Navigator ...
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