March 2023
Beginner
304 pages
3h 47m
English
Content preview from The Ultimate LinkedIn Messaging Guide
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CHAPTER 18VIDEO MESSAGES ON LINKEDIN
I'd like to start this chapter by jumping straight to the elephant in the room and identifying two undeniable truths with video messages…
- They are incredibly effective.
- They are scary to do for the first time.
Video messages, for most people, are scary. They're scary to record and horrible to watch (who actually likes watching themselves?!). For the first few months that I started recording and sending video messages, I would go out to my car where no one could see, hear or watch me. After recording them, I could never watch them back, as watching myself and listening to myself made me curl up inside.
BUT I saw the value in sending them.
You see, we are all inundated with written messages, written emails and written texts. Video allows people to actually SEE and HEAR us, to see our eye contact and to see our body language. In all fairness, it's the next best thing to seeing them in person. We all know that the same words can be read and interpreted in a number of ways, whereas with a video, not only do you add tone, but you add everything else on top.
Before I run through the steps of how to send them and share my top sales scripts for LinkedIn video messages, I want to run through my top tips for anyone who hasn't yet sent a video message and who might be nervous or uncomfortable doing it.
OVERCOMING THE FEAR OF VIDEO
There are multiple reasons people are hesitant to record and send videos to prospects and customers, including:
- I don't ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.