March 2023
Beginner
304 pages
3h 47m
English
Content preview from The Ultimate LinkedIn Messaging Guide
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CHAPTER 5RESEARCH, PERSONALISATION & RELEVANCE
There's an essential formula that I teach when it comes to messaging on LinkedIn, and it's this:
R + P X R = REPLIES
When I scroll through my LinkedIn inbox, looking at the messages I get from salespeople trying to sell me something, there is one thing that most of them have in common:
Nothing in the message is about me, the prospect.
It's all about them. Who THEY are, what THEY are selling, what THEIR company does, what THEIR product does, etc. This spray‐and‐pray approach doesn't work (I'm not sure if or when it ever did); ultimately, it is lazy selling. Create a template, copy and paste it, and send it to as many people as possible to see if someone bites. It's lazy, and not only does it rarely (if ever) yield results, but you also run the risk of giving potential prospects an incredibly poor first impression of you.
This is why personalisation is so important and why good research is crucial to find the information you need to personalise the message properly.
It's no longer enough to scrape their name, position and company name from LinkedIn. You need to dig deeper. The deeper you dig, and the more relevant you make the message, the more impact it will have.
How much research should I do? How LONG should I spend researching someone?
This is very important:
The amount of time that you spend researching a prospect should ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.