March 2023
Beginner
304 pages
3h 47m
English
Content preview from The Ultimate LinkedIn Messaging Guide
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CHAPTER 4WHY AREN'T PEOPLE REPLYING?
You've found your prospect on LinkedIn and sent them a well‐crafted LinkedIn message, but then something unexpected happens…
They don't reply.
Come to think of it, not many of your prospects are replying to your LinkedIn messages… What's going on?!
Let me share with you the three most likely reasons people aren't replying to your LinkedIn messages (and what you can do to get them to reply):
NUMBER 1 – YOU DIDN'T PERSONALISE THE MESSAGE!
The number of messages that I get (and have seen decision‐makers get) have ZERO personalisation… On occasion, they might add your name in, but that's about it.
If the message is more about YOU than it is about them, you're unlikely to get a reply. One of the easiest and quickest changes you can make to your social selling process is to make more of your messaging about THEM.
- Not about your company but about theirs
- Not about your product but what it will do for them
- Not about you but about them
Before you write your message, do your homework. Look through their LinkedIn profile, search through their recent LinkedIn activity, look at their company's page on LinkedIn, and if you're still struggling to find good usable information, look at other people working at their company; there is always someone sharing good insights.
NUMBER 2 – THEY HAVE NO IDEA WHO YOU ARE!
A lot of LinkedIn messages go unanswered because they're just too cold. The prospect is looking at this message thinking…
The beauty of LinkedIn ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.