The Ultimate LinkedIn Messaging Guide

CHAPTER 22INMAIL SUBJECT LINES

With a standard LinkedIn message that you send to a 1^st‐degree direct connection, there is no option to include a subject line. However, with InMails to people you're not connected to, you have to add a subject line so that they have some idea why you're messaging and what your message is about.

That subject line has a big impact on whether they open and read your message, so getting it right is crucial. If a prospect gets an InMail and it has a spammy, non‐relevant subject line, do you think they'll really want to read it? Given that their phones, email inboxes and LinkedIn inboxes are likely to be FILLED with salespeople trying to sell, the need to stand out has never been higher.

The BIGGEST InMail subject line tip…

Drumroll…

MAKE IT ABOUT THEM!

It sounds so obvious, and yet out of 100 InMail subject lines that I studied, 90% were about the salesperson, the company or the product, not about me. So, whilst this may seem like an obvious tip, the vast majority of people are simply not doing it.

Within each InMail template that you see in this book, you'll see that it comes with a suggested subject line. Edit these to suit your product or business; they are there to give you an idea of how it should read. Not only that, but at the end of each template, you'll also see a suggested CTA (call to action).

The Call to Action is what you would like them to do next, whether it's to send an email address, agree to a call or answer a question. It's important ...