The Ultimate LinkedIn Messaging Guide

CHAPTER 14AUDIO VOICE NOTES ON LINKEDIN

Imagine being one of the first salespeople to make cold calls, back when the phone was a novelty, back when getting a call on your phone was one of the most exciting things to happen. Many today might find it hard to believe, but there was a time when it would make your day to get a call on your phone and talking on it was just as exciting.

Back then, I can imagine the conversion rates on sales calls were incredibly high because there wouldn't have been many salespeople phoning people, so the ones that did would often clean up.

Now imagine being one of the first salespeople to send a prospecting email. Back when people didn't get many emails, each one would be opened and read with interest. Fast forward to now, it's safe to say the majority of people hate getting cold‐called, hate getting calls from unknown phone numbers, and rarely answer them. (No, I'm not suggesting cold calling is dead; whilst I said many, there are still people who do answer calls!) As for email, people get hundreds each day, with their email addresses programmed into multiple cadence and marketing tools (again, I'm not saying that email doesn't work, it does, it's just a lot more challenging than it used to be).

Well, whilst it's nice taking a trip down memory lane, what if that opportunity existed today to use something that was new, something that not many salespeople were using, and something people got excited to receive?

Sounds exciting, right?

Well, it's very ...