I once created and closed a sale within 24 hours, starting with a personalised video message sent to a prospect. Now, not every video message will convert that quickly! But…
Let's start with WHY I sent the video message on LinkedIn in the first place…
There are many prompts and reasons to message a prospect on LinkedIn, from seeing them share a piece of content or finding something on their profile to hearing their company make an announcement; the list goes on.
In this situation, a prospect of mine had announced they were starting a new job at a new company.
Now it was the WAY they had announced the new job that prompted me.
They shared a video to announce it!
That made it an easy choice to use a video message to start a conversation.
Now here's an important part of this situation:
I saw their post within five minutes of it being shared BECAUSE I had clicked the new notification bell on their profile, which notifies me every time they post something! This allowed me not only to like and comment on their post straight away but also message before any of my competitors did.
(If you're not already utilising this, click the notification bell on all of your prospects' profiles so you get notified every time they share content!)
Here's where you can find the notification bell:
I grabbed my phone straight away, opened up a message and clicked ...
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