The Ultimate LinkedIn Messaging Guide

INTRODUCTION

When I wrote my first book, The Million‐Pound LinkedIn Message, I shared my story of how one single message helped me create and win a seven‐figure sale worth over £1,000,000. At the time, the world of LinkedIn was a different place. There was only one way that you could send messages, and that was by written text. The following year, video messaging and audio voice note messaging launched and since then, the way people communicate on LinkedIn has changed dramatically.

Whilst written text‐based messages are still incredibly effective (when done right), audio and video messages are now equally powerful.

There is also a fourth method of messaging that I didn't cover in the original book, and that's InMail, a premium message that you send to people you're not connected with through platforms like LinkedIn Sales Navigator and LinkedIn Premium (which requires a monthly/yearly fee).

Like all forms of messaging, many salespeople, businesses, recruiters and LinkedIn users struggle to get replies and results from them. There are a number of reasons for this, which I'll cover in the book. But when you figure it out—when you start doing it right—it's then you begin to crack the LinkedIn code and see just how powerful it is.

Over the last ten years, I've used (and continue to use) all forms of messaging on LinkedIn, and to date, it has helped me close over £25,000,000 in sales. Not only that, but these messaging strategies and templates have helped companies and salespeople ...