CHAPTER 10ONE SIZE DOESN'T FIT ALL
Before we dig into the multi‐million message, I need you to understand that one size doesn't fit all.
This is the same for cold calls, for sales emails, and for face‐to‐face meetings. If you take one approach and apply it to every prospect you try and sell to, you'll rarely succeed.
Each of your prospects is an individual, different in their own unique ways. One of the most important skills a salesperson can possess is the ability to adapt and mirror their prospects and customers. This is the same rule with Social Selling; it's important to treat each prospect as an individual.
Sales work best when you stop trying to sell to anyone and everyone and start selling to the people who actually need what you sell.
Whilst the core message in The Ultimate LinkedIn Messaging Guide may have unlocked a huge sale for me, it doesn't mean you can copy it, paste it, send it to every single one of your prospects and expect the sales will start flooding in!
Different prospects, different products and different industries will all play a role in the type of messaging you want to use on LinkedIn.
Therefore, I didn't just want to share the multi‐million message with you; I wanted to provide you with as many proven LinkedIn message templates as possible.
After I take you through the story of the multi‐million LinkedIn message, I'm going to share 25 tried, tested and proven LinkedIn messages.
Each template includes notes that will hopefully help you determine which ...
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