BONUS CHAPTERSENDING LINKEDIN VIDEO MESSAGES
This bonus chapter is written by one of the most experienced and successful LinkedIn video experts out there, Jarrod Best‐Mitchell. As you'll read below, Jarrod has sent over 6,000 personalised video messages on LinkedIn, and his knowledge and tips are incredibly powerful.
I've known Jarrod for many years, and when I interviewed him for The Social Selling Podcast, I was blown away by some of his unique but hugely effective video messaging tips. I hope you enjoy this bonus chapter.
OH, HOW I LOVE SENDING VIDEO MESSAGES ON LINKEDIN!!!
When LinkedIn first introduced the ability to send video messages to your connections back in late 2018 or 2019, I was already heavy into sending voice notes to my new connections, and I saw this as an upgrade and an even better way to build my community on the platform.
To date, I'm proud to say that I've sent close to 6,000 and counting PERSONALISED video messages to my LinkedIn connections. I have seen about a 40% response rate and an immeasurable ROI in terms of my pipeline, my personal brand and engagement on LinkedIn.
Why should you send video messages to your connections?
Even though it has been available for over three years, very few people still send them. VERY FEW. I've gotten less than 50 video messages. Many of the top content creators on the platform also mention that they don't get video messages, so sending a personalised one is a great way to stand out.
Video messages help build community, ...
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