March 2023
Beginner
304 pages
3h 47m
English
Content preview from The Ultimate LinkedIn Messaging Guide
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CHAPTER 6THE ONE THING TO AVOID
Recently, a salesperson asked for my help on a particular prospect they were pursuing. They had tried “everything” and couldn't get a response from this prospect.
To try and figure out what might be blocking this potential opportunity, I asked them to show me their LinkedIn inbox and the message they had sent.
What I saw shocked me…
It wasn't the first time I'd seen this happen, but it was one of the worst cases I'd ever witnessed. It was the ONE thing you must try to avoid when sending messages on LinkedIn.
Let me just set the scene so you can understand why this was such a big problem:
You must have seen that scene in a film or series where there is a crazy significant other who is perhaps a little too keen.
Their partner gets home and checks their house phone expecting 1 or 2 voicemails. This is where it usually states:
“You have… 100 messages.”
They might go something like this:
“Hey, Chris, it's Sarah here. I had a great time yesterday. Call me when you get home.”
“Hey, Chris, Sarah again. Just thought I'd check if you were home yet. Call me.”
“Just making sure you're okay, Chris. Call me as soon as you get this.”
“Did you just try and call? My phone went off, but I didn't see who it was. Call me.”
“Did I do something wrong, Chris? Why are you ignoring me?”
“I'm sorry for the last message. I'm just worried about you. Call me.”
You're probably getting where I'm going with this, but it's happening in sales, and it's happening on LinkedIn. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.