The Ultimate LinkedIn Messaging Guide

FOREWORD

Author of The Extremely Successful Salesman's Club and Selling with EASE

There are a couple of things I need to share with you about Daniel Disney before we start.

First of all – with regards to ‘Social Selling' – he really knows what he's talking about. Secondly – with regards to life in general – he is one of the good guys.

And it's because of those two points, that – in this world of snake‐oil salespeople and faux business gurus who are happy to take punters' hard‐earned cash in exchange for advice that sounds great but is almost certainly destined to fail – Daniel Disney stands out from the crowd and is definitely worth taking notice of.

The first time I met Daniel was at a large, national sales event. We were both due to deliver our keynote speeches on the same day, and I was in the organiser's office, checking over a couple of things, when this polite young man peered round the door and introduced himself.

Back then, The Daily Sales hadn't been around too long – but even so, he'd already managed to attract a following that numbered in the hundreds of thousands.

Now, I'd seen people pay huge amounts of money to cultivate lists like that before – so I asked him:

“That's an impressive audience. How much of it did you buy?”

To which, with a genuine look of shock, Daniel responded:

“Buy an audience? I don't think I'd know how to!”

That statement, made with the honest naiveté of someone who wasn't aware of how many “thought leaders” cheat their way to popularity, ...