The Ultimate LinkedIn Messaging Guide

CHAPTER 13TOP WRITTEN MESSAGE TIPS

As I mentioned at the start, sending written messages on LinkedIn is still, and always will be, an incredibly effective form of prospecting and communication. Some people out there prefer a written message over any other form.

Hopefully this chapter and the templates in Chapter 12 gave you everything you need to begin sending more effective written messages. In addition, I would like to add some of my top tips:

• You should only send messages to people whom you genuinely believe you can help. Before messaging, pre‐qualify them first.
• You should also do some level of research on the person before you send a message to give you an opportunity to personalise it.
• Remember, the more you make the message about them, the more likely it will be that you'll get a reply.
• Sending messages outside of common working hours can be an effective strategy as a lot of decision‐makers are busy between 9 and 5.
• Sending messages at the weekend is also something to consider with a lot of people just as active and potentially more available.
• Keep them short and sweet; they are an instant message, not an email.
• Before you click send, read it and put yourself in their shoes. Would you read and reply to that message?
• If they don't reply to your written message, avoid sending another written message to follow up. Instead, look to try an audio or video message (as covered in the upcoming chapters).