The Ultimate LinkedIn Messaging Guide

CHAPTER 29SOCIAL SELLING TOP TIPS

1) CREATE YOUR OWN BILLBOARD LINKEDIN PROFILE BANNER

You waste a valuable opportunity if you are not utilising LinkedIn's profile banner. Most salespeople either leave it blank or with a bland, generic or corporate image. The reality is that this is the perfect space to have your own personal billboard! It's one of the first things your prospects will see, and so it's a great opportunity, in as few words as possible, to tell them what you offer.

2) HAVE AN ELEVATOR PITCH STYLE PROFILE SUMMARY

Most of us know the elevator pitch principle: the idea that if you were in an elevator with a prospect, what would you say in 30 seconds that would tell them what it is you do and give them a reason to be interested? Well, your LinkedIn profile summary is now your modern‐day digital elevator pitch.

It's often the first thing people will read and learn about you. My top tip is to make it customer‐focused; don't write about how great you are at selling but write about how great you are at helping people.

3) COMMENT ON RELEVANT POSTS EVERY SINGLE DAY

You don't need to spend more than 5–10 minutes per day commenting on at least 2–3 posts to make an impact. Make sure the posts you comment on are industry relevant.

Some may be posts shared by your prospects; some may be posts shared by key industry people or other people that work in your prospects' company. Those comments will help build your personal brand and get your name known to your prospects, making ...