CHAPTER 7NO ONE LIKES SPAM MESSAGES
THIS IS VERY IMPORTANT! PLEASE READ!
In this book, I'm going to show you how one single LinkedIn message opened the door to a sale worth over £1,000,000.
What I need you to know and remember is that this was a 100% personal and individual message, not a spam one sent out to hundreds or thousands of prospects. This message template, and the others included in this book, will work best if you send them to qualified prospects on an individual basis.
Spam selling really isn't a strong strategy in sales anymore. Copying and pasting generic messages and sending them to all of your connections on LinkedIn will struggle to yield a positive response. What does work is sending personalised messages to relevant people.
NO ONE LIKES SPAM!
I'm sure you don't like receiving spam messages. I bet even the people SENDING the spam messages don't like receiving them!
Yet I would bet that 80–90% of the LinkedIn messages sent right now are considered spammy messages. (Spammy messages are sales messages sent to prospects who don't need or want your product or service, often in an aggressive or sleazy sales style.)
Please, when reading this book and using these templates, make sure you understand that I only ever approach prospects with these message templates that I have qualified myself and am confident I can help.
Not only will you save time from sending hundreds of wasted messages, but you'll also increase your chances of conversion and success.
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