THE PLAYERS BEHIND THE PLAYBOOK
PRASAD KANTAMNENI |
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| I am in the business of experience design because... | …I strongly believe that user experience design is the new currency of success for businesses. I am also sick and tired of business building tons of features in the garb of digital transformation and getting it wrong. | …It is where we can converge around users to apply reason to creativity. Products are made to be used by people who need a problem solved. This means every product should have a clear reason for existence, but it can address the problem in any multitude of ways. |
| Your favorite play and why | The shared empathy play: When deployed well, the transformation is very visible in all aspects of people, process, and environment. For instance, it affects how the organization behaves, hires, incentivizes, and makes decisions. | The experience metrics play: This play makes the user the focal point of how success is measured in a company, and only good things happen when a company measures success by their user’s success. |
| Tips on how to fuel business growth through design | Experiment! Take one of the plays and try it, learn from it before moving to the next play. You can only win or lose the game if you play it. :) | Know thy user. |
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