User Experience Design

CHAPTER 26RESEARCH RECRUITMENT PLAY: How do I recruit the right participants for user research?

Identifying and recruiting the right participant for your study is the foundation for research success. Recruiting the wrong participant or selecting only a partial match will diminish the quality and breadth of insights that you gather. The research recruitment play will help you define participant screening criteria, plan recruitment logistics, and mitigate potential liabilities.

Why Do You Need the Research Recruitment Play?

This play will allow your business to:

• Precisely define your ideal user;
• Create a plan to find and recruit the right users to participate in your research study;
• Avoid being prone to liability.

Who Are the Key players in the Research Recruitment play?

ROLE	WHO’S INVOLVED	RESPONSIBILITIES
DRIVER	User researcher	Establish recruitment criteria; Execute recruitment efforts.
CONTRIBUTOR	Research operations, design, cross‐functional teams	Support recruitment activities; Contribute research questions and domain‐specific insights; Provide existing knowledge of users.

HERE’S A TIP!

Ask one or two screener questions that require ...