PRAISE FOR USER EXPERIENCE DESIGN
A Practical Playbook to Fuel Business Growth
“Satyam shares his extensive expertise in UX leadership, design, and business strategy through an actionable series of playbooks. These playbooks will help organizations transform their approach and leverage best practices in user‐centric design and experience strategy. This is a valuable reference no matter what stage of user experience design maturity your organization has reached.”
—Amy Lokey, SVP and Global Head of Design, ServiceNow
“Satyam brings a holistic business perspective to the concept of design and has written a highly entertaining, insightful, and practical guide for how the best companies leverage design to drive disproportionate returns. The book is expertly illustrated, making it easy to read, and contains a treasure trove of anecdotes, case studies, and practical examples to help you on your journey. This book is a shining example of a product designed for its users!”
—Lewis Black, CEO, Actian Corporation
“I first met Satyam in 2014 and was struck by his passion for and insights in user experience design. He was ahead of the times in recognizing the strategic importance of good user experience for business and anticipated the movement towards consumerization of enterprise applications. This book should be a required reading for business leaders—even a cursory reading of this book will influence their mindset and help them realize that investment in superior customer experience ...
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