CHAPTER 17SHARED EMPATHY PLAY: How do I grow the collective user empathy of my organization?
User empathy is an organization‐wide responsibility. The best user‐centered innovation happens when every individual within an organization—across all departments, from the junior hires to the most senior staff—rallies around a common purpose and desire to make an impact for their users. UXReactor’s “Shared Empathy” play allows you to measure, increase, and sustain your organization’s place on the empathy scale, increasing user satisfaction while decreasing internal product churn.
who are the key players in the shared empathy play?
ROLE
WHO’S INVOLVED
RESPONSIBILITIES
DRIVER
Experience strategist
Implement methods to measure empathy;
Orchestrate activities for increasing empathy;
Establish systems for sustaining empathy.
CONTRIBUTOR
Experience design practitioners, cross‐functional teams
Support and participate in activities. ...
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